As the name suggests, database cleansing is the process of spring cleaning your data. It involves organising your data record, discovering any incorrect or outdated information, and removing or correcting it. While this may seem like a tedious or trivial process, database cleansing is one of the most important parts of data quality management.
Database cleansing is best when outsourced to save time and allow you to focus on other areas of your business. It can significantly reduce your operating costs and increase your business’s efficiency. It also ensures that you are targeting your potential customers in the most efficient method possible. Telestar Marketing is renowned for providing Australia’s most reliable data cleansing, data verification, and data scrubbing services.
Why does your business need to cleanse data?
When the success of your business heavily relies on the collection of your customers’ data, all data must be collated in an organised format so that it can be accessed easily. Having duplicate data and failing to stay on top of maintaining and updating information is a common oversight made by many companies. This can come back to bite them when it’s time to start targeting potential customers. This is where Telestar Marketing’s database cleansing services can provide some much needed assistance for your company.
What is data scrubbing?
Similar to data cleansing, data scrubbing refers to the analysis and review of existing data. This process can involve amending or removing unfinished records, duplicate data or invalid data entries. Data scrubbing is an important step prior to converting databases or Customer Relationship Management systems.
Why does your business need data enrichment services?
So why exactly are data enrichment services such as database cleansing and data scrubbing important for your business? As your business thrives and your customer base expands, it can become increasingly difficult for you to keep your records updated. In no time at all, your database can become riddled with old and incorrect details, which can be detrimental for your business.
Incorrect data can lead to a host of costly issues for your business, such as processing errors, incorrect invoice data, and shipments to wrong addresses. A significant way that clean data can increase the efficiency of your customer acquisition strategies is by encouraging higher returns on email or postal campaigns and improving response rates. It will also conserve your business’s resources by preventing you from unintentionally targeting the same customer multiple times. Thus, data enrichment services are fundamental in helping you keep track of your business’s customer base and ensuring you are targeting your customers efficiently.
Spring clean your data with Telestar Marketing
Outsourcing your database cleansing services can save your business significant time and money. At Telestar Marketing, we understand the impact that data enrichment services have on your business. Our experienced B2B telemarketers are dedicated to helping businesses grow with the aid of thorough and efficient data cleansing and data scrubbing. To discuss how Telestar Marketing can assist with your business’s data enrichment, organise a consultation with our B2B telemarketers.