At the best of times, telemarketing is a misunderstood and negatively stereotyped form of marketing. For many people, it’s synonymous with inconveniently timed phone calls from overly talkative strangers who are attempting to sell you something that you have no interest in. However, B2B telemarketing may be the missing piece in your business’s marketing puzzle. To completely understand the value of telemarketing, it’s important that you debunk any myths you may be holding. Here are five of the most common myths about telemarketing.
Common myths about telemarketing
Telemarketers call anyone and everyone
Research is essential to successful telemarketing, meaning telemarketers put careful research into who they call. It’s unlikely that you will be able to effectively inform people about your service if you don’t even know anything about your customer. To foster both a memorable and convincing conversation, it’s essential to research your client beforehand so that you can tailor your pitch to their wants and needs. This means that prior to picking up the phone, good telemarketers conduct extensive market research to determine who their client is, what they do, and how their services can seamlessly fit into their organisation.
Telemarketing is always scripted
A skilled telemarketer understands the power of natural conversation, meaning following scripts to a tee is a bad idea. Scripts make assumptions about what customers want and usually only detail the basics of the product or service on offer. You’re bound to have a far more rewarding and personal conversation by asking thoughtful questions and displaying sound product knowledge. While a good telemarketer will have notes in front of them during a phone call, these will simply be about the lead, the product and the offer, rather than a generic script.
Telemarketing is only about sales
Telemarketing is about so much more than sales; it’s about building long-lasting, mutually beneficial relationships, as these are essential for achieving long-term telemarketing goals. B2B telemarketing relies on building rapport between companies to be used for everything from lead generation, customer profiling, and event telemarketing. While spreading the word about your particular product or service is important, it’s not the be-all and end-all of successful telemarketing.
Telemarketing is dated
Many people think that telemarketing is dated, when in reality, it’s a breath of fresh air in today’s age of digital marketing. With the current marketing landscape heavily relying on the Internet, social media, and emails, let’s just say that as consumers, we’re used to being talked at rather than talked to. This is where the personal approach of telemarketing comes into play. The ability to research and instantly engage with your prospects allows you to understand your customers, gauge reactions, and receive instant feedback, which subsequently means faster decision making from your customer.
Anyone can do it
Sure, anyone can be a telemarketer – if you’re interested in quantity over quality. The truth is that like all specialised jobs, to be a successful telemarketer, you must possess a particular skill set. Articulation, amiability, and confidence are essential to communicating effectively over the phone. Empathy and the ability to listen are important in building a genuine rapport with your prospect or client over a short phone call. Additionally, confidence and persuasion are essential in achieving results. Lastly, resilience and the ability to pick yourself up after setbacks are also vital to staying on track in the challenging climate of telemarketing, where rejection is rife.
Connect with award-winning telemarketers at Telestar Marketing
Telestar Marketing is a Perth-based telemarketing company that is passionate about achieving results through building long-lasting relationships. Our experienced B2B telemarketers are highly experienced in everything from generating leads to market research. Contact our Perth telemarketers today for individualised sales strategies and lead generation services.