HOW TO CHOOSE THE RIGHT TELEMARKETING COMPANY
Telemarketing is an invaluable way of expanding and nurturing your business. However when it comes to choosing a telemarketing company, there is a lot of choices out there; naturally, this means that not all of them will be the right fit for your business. Finding the right telemarketing company to work with requires careful thought and consideration. After all, you’re not just receiving a service, but you are also choosing the people that will represent your business to potential customers. Here are our top tips on how to choose the right telemarketing company for your business.
WHAT ARE YOUR GOALS?
A common mistake made by businesses is failing to know exactly what they want before approaching telemarketing companies. Therefore, it is essential to outline your business’s marketing and sales goals before searching for outbound telemarketing companies. This means developing a comprehensive understanding of your key marketing objectives and campaign requirements. For example, do you require scripted or unscripted telemarketing? What is your budget?
By creating a detailed brief of your sales campaign from the outset, you are optimising the time you will spend discerning whether particular telemarketing companies can meet your needs. It can even result in a more accurate pricing quote.
WHAT TYPE OF TELEMARKETING DO YOU NEED?
Determining the type of telemarketing that your company requires is of paramount importance; this will make your campaign more streamlined and focused. B2B and B2C telemarketing are also completely different from one another and require specific skill sets from the telemarketers.
If you are B2B, a B2B telemarketing company will be better equipped to speak about these types of products and services, which tend to be more complex than B2C. Telemarketers will also be able to answer more specific questions about your services and pricing model.
WHAT IS YOUR BUDGET?
Cost is an important consideration when choosing the right telemarketing company. It goes without saying that different pricing models will yield different results. A commission-based pricing structure tends to result in a higher volume of leads; it can also make it more difficult to budget for your campaign. Alternatively, a fixed fee pricing structure often yields more targeted, high-quality leads, and makes it easier to budget for your campaign. No matter which fee structure a telemarketing company has, ensure that your business will be able to calculate the return on investment that their service provides.
DOES THE TELEMARKETING COMPANY HAVE DEMONSTRATED EXPERIENCE?
Another important factor in choosing the right telemarketing company is determining whether the company has demonstrated experience in a similar sector. Most telemarketing companies will specialise in a particular industry, such as healthcare, real estate, or IT software. Choosing a telemarketing company with extensive experience in your sector is crucial and bound to put your mind at ease. Typically if a company possesses specific knowledge in your sector, they are more likely to speedily deliver results.
In order to determine a telemarketing company’s expertise in your sector, don’t be afraid to request recent case studies, testimonials, or even biographies of the telemarketers who will be assigned to your campaign.
TELESTAR MARKETING IS A HIGHLY EXPERIENCED PERTH TELEMARKETING COMPANY
Telestar Marketing is Perth’s leading provider of B2B telemarketing services. We are passionate about helping your business grow through B2B lead generation, market research, customer surveys, and appointment setting services. Our team of Perth telemarketers specialises in a wide range of industries, from banking and finance to mining and real estate. To find out more about our telemarketing solutions, get in touch with Telestar Marketing through our website or by calling (08) 6444 1747.