MARKET RESEARCH SURVEYS
When a company introduces a new service or product, they need to determine the level of interest and market valuation. This not only provides for a successful market survey, but also kickstarts the individual process of developing your pipeline of opportunities.
Market Research – the process of obtaining , documenting and analysing information about your customers, competitors, and your market. This will help you create a new business plan, launch a new product or service, fine tune existing products and services, or expand into new markets. Market research can be used to determine which customers will purchase a product or service based on variables such as vertical territory, number of employees and revenue.
Market Surveys and Research can be customized to your product or service and can be collected through focus groups, surveys, field tests, and interviews.
Many questions can be answered through market surveys and research:
- What is the current state of the market?
- What are the trends in the marketplace?
- Who are your competitors and what are your differentiators?
- What are buying decisions based upon and what is important to the prospect or customer?
- Are the customer’s needs being met by the current product or service?
Market Surveys and Research help uncover what prospects and customers want, need and believe. It can also help you discover how they act and why they buy. Once that research is complete, it can be used to determine how to market your specific product or service.
Information is power – companies need to know who their target prospect is and what their buying decisions will be based on.We use a variety of methods to conduct market surveys and research. The end result is strategic information about your market, your customer’s requirements, the competition, market trends and customer satisfaction with current products and services. This information can be utilized to focus your company’s efforts strategically, with the end result being increased bottom line revenue.
Contact us to discuss your particular needs and let us help you better target your customers