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5 OF THE MOST COMMON TELEMARKETING MYTHS

At the best of times, telemarketing is a misunderstood and negatively stereotyped form of marketing. For many people, it’s synonymous...
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HOW DOES YOUR LEAD GENERATION COMPARE THIS EOFY?

With the end of the financial year fast approaching, now is the time to take stock and reassess your business...
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SUPERCHARGE YOUR CAMPAIGN WITH A VERIFIED EMAIL DATABASE

When it comes to email marketing, it is easy to get caught up in designing the perfect mail-out or trialling...
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HOW TO CHOOSE THE RIGHT TELEMARKETING COMPANY

Telemarketing is an invaluable way of expanding and nurturing your business. However when it comes to choosing a telemarketing company,...
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SAY NO TO THE SCRIPT: WHY UNSCRIPTED TELEMARKETING IS BEST

Scripted versus unscripted is an ongoing debate in the telemarketing world. While both have their positives and negatives, at Telestar...
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HOW TELEMARKETING CAN HELP YOUR BUSINESS

Telestar Marketing is one of Australia’s leading telemarketing companies, delivering B2B telemarketing services that help countless businesses achieve their sales...
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HOW CAN DATABASE CLEANSING HELP YOUR BUSINESS?

As the name suggests, database cleansing is the process of spring cleaning your data. It involves organising your data record,...
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BACK TO BASICS: WHY TELEMARKETING IS MORE IMPORTANT THAN EVER IN 2018

The rise of social media and digital platforms has opened up a whole new avenue of possibilities for modern companies...
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FIVE STEPS TO SUCCESSFUL B2B LEAD GENERATION

A successful B2B lead generation campaign doesn’t just focus on generating leads, it focuses on generating sales. A well-executed lead...
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WHAT MAKES A GREAT TELEMARKETER?

When you get it right, telemarketing can be an incredibly effective sales strategy for your business. Get it wrong, and...
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PERFECT YOUR PITCH: SALES STRATEGIES TO AVOID

Market research and product knowledge are fundamental aspects of any sales strategy. However, it’s the pitch that can make or...
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5 REASONS WHY TELEMARKETING IS YOUR BEST LEAD GENERATION STRATEGY

With the introduction of social media platforms and paid per click advertising, there are many different ways for businesses to...
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TOP MISTAKES MADE BY AMATEUR TELEMARKETERS

A successful telemarketing approach isn’t something that comes overnight – it’s an acquired skill that is perfected through research, experience,...
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THE BENEFITS OF OUTSOURCED VS IN-HOUSE TELEMARKETING

Telemarketing is a proven method of increasing business sales and building sustainable relationships with prospective clients. If you’re looking to...