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      Supercharge your campaign with a verified email database

      960 512 Telestar Marketing

      When it comes to email marketing, it is easy to get caught up in designing the perfect mail-out or trialling A/B testing to garner the best results.

      It can then become disheartening when your campaign does not yield the results you were looking for.

      While email marketing is a fantastic tool to drive traffic and improve engagement, it is important to ensure your campaign lands in the right inbox.

      What is email verification?

      Verification, or email validation, is the process of verifying the accuracy and quality of the email addresses listed in your database.

      While your information gathering efforts may have produced a sizeable list, it is important to ensure they are legitimate contacts.

      Incorrect emails can filter their way into your mailing list for a number of reasons; a subscriber made a typo, a fake account has been used or the email address is no longer in use.

      What are the benefits of having your email database verified?

      Avoid excess spending on your email marketing campaign

      If you are continually sending campaigns to inactive or email accounts which do not exist, you are essentially throwing your money away.

      While the verification process may shrink your email list, your costs for sending emails and storing data will also decrease.

      Stop bounce-backs

      With a list clear of undeliverable and role-based accounts, you can ensure almost all of your outgoing emails will be delivered to your target market.

      Quality vs Quantity

      While a list of 1000 non-verified email addresses might come across as more impressive, in actual fact having 250 verified and up-to-date contacts is preferable.

      This list will allow for higher customer engagement and more accurate campaign insights, as you can better target your audience’s interests and priorities.

      If the audience finds your targeted emails more relevant to their needs, you are more likely to convert a sale.

      The bottom line: you will be using your resources more efficiently.

      Save your reputation

      Your sender score can be affected depending on how often recipients flag your email as spam, as well as how often your outgoing emails bounce back.

      After the time and effort you have spent creating your campaign, the last place you want your emails landing is in the spam folder.

      A cleaned list will ensure your emails do not bounce back, or land in a role-based inbox. These can be problematic if one person using the shared inbox has signed up to receive your updates, while another might mark it as unwanted spam.

      How do I ensure my mailing list is verified?

      At Telestar Marketing, we understand your time is precious.

      With a stellar reputation for our database cleansing, data verification and data scrubbing services, Telestar Marketing will ensure your data is up-to-date and poised to target prospective customers.

      By outsourcing your data quality services to our experienced team, you can concentrate on other areas of your business, while we improve your efficiency and lower your operating costs.

      Need help fast-tracking your company’s lead generation abilities?

      At Telestar Marketing, our telemarketing Perth team have years of experience and a proven track record of successful B2B lead generation.

      Using market research, customer service surveys and appointment setting services, we can generate quality leads to ensure your business thrives.

      Our Perth call centre will help to unlock potential customers for your product or service across a wide range of industries; including finance, mining and real estate.

      To find out more about our Perth telemarketing solutions, get in touch by calling (08) 6444 1747.

      How to choose the right telemarketing company - Telestar Marketing

      How to choose the right telemarketing company

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      Telemarketing is an invaluable way of expanding and nurturing your business. However when it comes to choosing a telemarketing company, there is a lot of choice out there; naturally, this means that not all of them will be the right fit for your business. Finding the right telemarketing company to work with requires careful thought and consideration. After all, you’re not just receiving a service, but you are also choosing the people that will represent your business to potential customers. Here are our top tips on how to choose the right telemarketing company for your business.

      Benefits of unscripted telemarketing - Telestar Marketing

      Say no to the script: Why unscripted telemarketing is best

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      Scripted versus unscripted is an ongoing debate in the telemarketing world. While both have their positives and negatives, at Telestar Marketing, we believe that unscripted telemarketing is the way to go in order to achieve the best results. Here are the main reasons why it’s time to say no to the script and embrace unscripted telemarketing.

      How telemarketing can help your business - Telestar Marketing

      How telemarketing can help your business

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      Telestar Marketing is one of Australia’s leading telemarketing companies, delivering B2B telemarketing services that help countless businesses achieve their sales targets. Our team of Australia-based telemarketers are experts at starting genuine conversations and finding new sales leads.

      5 Myths About Telemarketing - Telestar Marketing

      5 of the most common telemarketing myths

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      At the best of times, telemarketing is a misunderstood and negatively stereotyped form of marketing. For many people, it’s synonymous with inconveniently timed phone calls from overly talkative strangers who are attempting to sell you something that you have no interest in. However, B2B telemarketing may be the missing piece in your business’s marketing puzzle. To completely understand the value of telemarketing, it’s important that you debunk any myths you may be holding. Here are five of the most common myths about telemarketing.

      Benefits of Database Cleansing - Telestar Marketing

      How can database cleansing help your business?

      1024 683 Telestar Marketing

      As the name suggests, database cleansing is the process of spring cleaning your data. It involves organising your data record, discovering any incorrect or outdated information, and removing or correcting it. While this may seem like a tedious or trivial process, database cleansing is one of the most important parts of data quality management.

      Why telemarketing is more important than ever in 2018 - Telestar Marketing

      Back to basics: Why telemarketing is more important than ever in 2018

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      The rise of social media and digital platforms has opened up a whole new avenue of possibilities for modern companies looking to reach and engage with their prospects. From online advertising to social media campaigns, there are many different ways in which businesses can reach modern consumers in today’s digital word.

      B2B Lead Generation Strategy

      Five steps to successful B2B lead generation

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      A successful B2B lead generation campaign doesn’t just focus on generating leads, it focuses on generating sales. A well-executed lead generation strategy can have a massive impact on your business’ bottom line. However, to transform a conversion into a sale you first need to lay the right foundations with a well-planned sales strategy. Here are five key steps to building a successful B2B lead generation campaign.

      Perth telemarketer - Telestar Perth

      What makes a great telemarketer?

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      When you get it right, telemarketing can be an incredibly effective sales strategy for your business. Get it wrong, and you risk being branded a generic cold caller by your best lead prospects. Talking the talk isn’t always as easy as it seems, which is why hiring the services of a professional Perth telemarketer is one of the best decisions your business can make when it comes to lead generation. So what separates a great telemarketer from a generic cold caller? And what should you look for when hiring a professional telemarketer?

      Lead generation pitch

      Perfect your pitch: sales strategies to avoid

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      Market research and product knowledge are fundamental aspects of any sales strategy. However, it’s the pitch that can make or break the success of your business’ lead generation campaign. A good pitch will not only help you generate leads, it will also help you build effective relationships with future clients. So how do you avoid being labelled as a generic cold caller? Here are some of the ineffective sales strategies our Perth telemarketers can help you avoid.