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Lead-Generation

THE TRUE VALUE OF CUSTOMER CARE TELEMARKETING

As we approach the end of 2019, it is important to find the time to assess your business from all...
you booked in your lead generation campaign for 2020?

HAVE YOU BOOKED IN YOUR LEAD GENERATION CAMPAIGN FOR 2020?

With Christmas lurking around the corner, now is the time that many businesses find themselves winding down in anticipation of...
Cold calling isn't dead but your method might be

COLD CALLING ISN’T DEAD, BUT YOUR METHOD MIGHT BE

With today’s emphasis on digital marketing, many believe that cold calling is a dying art. However, when executed with the...
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TELEMARKETING VS. TELESALES: WHAT’S THE DIFFERENCE?

There is often confusion surrounding the concepts of telemarketing and telesales. Some people use them interchangeably, which is inaccurate. While...
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5 OF THE MOST COMMON TELEMARKETING MYTHS

At the best of times, telemarketing is a misunderstood and negatively stereotyped form of marketing. For many people, it’s synonymous...
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HOW DOES YOUR LEAD GENERATION COMPARE THIS EOFY?

With the end of the financial year fast approaching, now is the time to take stock and reassess your business...
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SUPERCHARGE YOUR CAMPAIGN WITH A VERIFIED EMAIL DATABASE

When it comes to email marketing, it is easy to get caught up in designing the perfect mail-out or trialling...
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HOW TO CHOOSE THE RIGHT TELEMARKETING COMPANY

Telemarketing is an invaluable way of expanding and nurturing your business. However when it comes to choosing a telemarketing company,...
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SAY NO TO THE SCRIPT: WHY UNSCRIPTED TELEMARKETING IS BEST

Scripted versus unscripted is an ongoing debate in the telemarketing world. While both have their positives and negatives, at Telestar...
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HOW TELEMARKETING CAN HELP YOUR BUSINESS

Telestar Marketing is one of Australia’s leading telemarketing companies, delivering B2B telemarketing services that help countless businesses achieve their sales...
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HOW CAN DATABASE CLEANSING HELP YOUR BUSINESS?

As the name suggests, database cleansing is the process of spring cleaning your data. It involves organising your data record,...
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BACK TO BASICS: WHY TELEMARKETING IS MORE IMPORTANT THAN EVER IN 2018

The rise of social media and digital platforms has opened up a whole new avenue of possibilities for modern companies...
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FIVE STEPS TO SUCCESSFUL B2B LEAD GENERATION

A successful B2B lead generation campaign doesn’t just focus on generating leads, it focuses on generating sales. A well-executed lead...
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WHAT MAKES A GREAT TELEMARKETER?

When you get it right, telemarketing can be an incredibly effective sales strategy for your business. Get it wrong, and...
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PERFECT YOUR PITCH: SALES STRATEGIES TO AVOID

Market research and product knowledge are fundamental aspects of any sales strategy. However, it’s the pitch that can make or...
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5 REASONS WHY TELEMARKETING IS YOUR BEST LEAD GENERATION STRATEGY

With the introduction of social media platforms and paid per click advertising, there are many different ways for businesses to...
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TOP MISTAKES MADE BY AMATEUR TELEMARKETERS

A successful telemarketing approach isn’t something that comes overnight – it’s an acquired skill that is perfected through research, experience,...
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THE BENEFITS OF OUTSOURCED VS IN-HOUSE TELEMARKETING

Telemarketing is a proven method of increasing business sales and building sustainable relationships with prospective clients. If you’re looking to...