• Contact 08 9328 3280 or 0404 039 090

      Our Articles

      5 Myths About Telemarketing - Telestar Marketing

      5 of the most common telemarketing myths

      1024 678 Telestar Marketing

      At the best of times, telemarketing is a misunderstood and negatively stereotyped form of marketing. For many people, it’s synonymous with inconveniently timed phone calls from overly talkative strangers who are attempting to sell you something that you have no interest in. However, B2B telemarketing may be the missing piece in your business’s marketing puzzle. To completely understand the value of telemarketing, it’s important that you debunk any myths you may be holding. Here are five of the most common myths about telemarketing.

      Benefits of Database Cleansing - Telestar Marketing

      How can database cleansing help your business?

      1024 683 Telestar Marketing

      As the name suggests, database cleansing is the process of spring cleaning your data. It involves organising your data record, discovering any incorrect or outdated information, and removing or correcting it. While this may seem like a tedious or trivial process, database cleansing is one of the most important parts of data quality management.

      Why telemarketing is more important than ever in 2018 - Telestar Marketing

      Back to basics: Why telemarketing is more important than ever in 2018

      1000 668 Telestar Marketing

      The rise of social media and digital platforms has opened up a whole new avenue of possibilities for modern companies looking to reach and engage with their prospects. From online advertising to social media campaigns, there are many different ways in which businesses can reach modern consumers in today’s digital word.

      B2B Lead Generation Strategy

      Five steps to successful B2B lead generation

      1024 618 Telestar Marketing

      A successful B2B lead generation campaign doesn’t just focus on generating leads, it focuses on generating sales. A well-executed lead generation strategy can have a massive impact on your business’ bottom line. However, to transform a conversion into a sale you first need to lay the right foundations with a well-planned sales strategy. Here are five key steps to building a successful B2B lead generation campaign.

      Perth telemarketer - Telestar Perth

      What makes a great telemarketer?

      1000 667 Telestar Marketing

      When you get it right, telemarketing can be an incredibly effective sales strategy for your business. Get it wrong, and you risk being branded a generic cold caller by your best lead prospects. Talking the talk isn’t always as easy as it seems, which is why hiring the services of a professional Perth telemarketer is one of the best decisions your business can make when it comes to lead generation. So what separates a great telemarketer from a generic cold caller? And what should you look for when hiring a professional telemarketer?

      Lead generation pitch

      Perfect your pitch: sales strategies to avoid

      848 565 Telestar Marketing

      Market research and product knowledge are fundamental aspects of any sales strategy. However, it’s the pitch that can make or break the success of your business’ lead generation campaign. A good pitch will not only help you generate leads, it will also help you build effective relationships with future clients. So how do you avoid being labelled as a generic cold caller? Here are some of the ineffective sales strategies our Perth telemarketers can help you avoid.

      Telemarketing results

      5 reasons why telemarketing is your best lead generation strategy

      1000 667 Telestar Marketing

      With the introduction of social media platforms and paid per click advertising, there are many different ways for businesses to generate leads in the modern environment. Despite this industry growth, telemarketing remains one of the most effective lead generation strategies in the market. The truth is, there’s no better way to reach your most valuable leads than with the direct marketing approach that telemarketing provides. If you feel lost in the modern world of modern marketing, here’s why you should consider hiring a Perth telemarketer.

      lead generation mistakes

      Top mistakes made by amateur telemarketers

      1000 667 Telestar Marketing

      A successful telemarketing approach isn’t something that comes overnight – it’s an acquired skill that is perfected through research, experience, and practise. Simple mistakes in the way you or your sales team approach your prospects can jeopardize your entire lead generation strategy, costing your business a lot more than just a lead. From overlooking the importance of data to unprepared pitches, here are some of the biggest mistakes made by amateur telemarketers.

      Call centre telemarketing man

      The benefits of outsourced vs in-house telemarketing

      1024 684 Telestar Marketing

      Telemarketing is a proven method of increasing business sales and building sustainable relationships with prospective clients. If you’re looking to grow your Perth business through an effective telemarketing strategy, the next decision you need to make is whether to outsource a telemarketing team or hire someone in-house. When it comes down to it, your needs are going to be best met by someone with experience in the industry. Here are some of the many benefits of outsourced telemarketing.