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      5 Myths About Telemarketing - Telestar Marketing

      5 of the most common telemarketing myths

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      At the best of times, telemarketing is a misunderstood and negatively stereotyped form of marketing. For many people, it’s synonymous with inconveniently timed phone calls from overly talkative strangers who are attempting to sell you something that you have no interest in. However, B2B telemarketing may be the missing piece in your business’s marketing puzzle. To completely understand the value of telemarketing, it’s important that you debunk any myths you may be holding. Here are five of the most common myths about telemarketing.


      Common myths about telemarketing

      Telemarketers call anyone and everyone

      Research is essential to successful telemarketing, meaning telemarketers put careful research into who they call. It’s unlikely that you will be able to effectively inform people about your service if you don’t even know anything about your customer. To foster both a memorable and convincing conversation, it’s essential to research your client beforehand so that you can tailor your pitch to their wants and needs. This means that prior to picking up the phone, good telemarketers conduct extensive market research to determine who their client is, what they do, and how their services can seamlessly fit into their organisation.


      Telemarketing is always scripted

      A skilled telemarketer understands the power of natural conversation, meaning following scripts to a tee is a bad idea. Scripts make assumptions about what customers want and usually only detail the basics of the product or service on offer. You’re bound to have a far more rewarding and personal conversation by asking thoughtful questions and displaying sound product knowledge. While a good telemarketer will have notes in front of them during a phone call, these will simply be about the lead, the product and the offer, rather than a generic script.


      Telemarketing is only about sales

      Telemarketing is about so much more than sales; it’s about building long-lasting, mutually beneficial relationships, as these are essential for achieving long-term telemarketing goals. B2B telemarketing relies on building rapport between companies to be used for everything from lead generation, customer profiling, and event telemarketing. While spreading the word about your particular product or service is important, it’s not the be-all and end-all of successful telemarketing.


      Telemarketing is dated

      Many people think that telemarketing is dated, when in reality, it’s a breath of fresh air in today’s age of digital marketing. With the current marketing landscape heavily relying on the Internet, social media, and emails, let’s just say that as consumers, we’re used to being talked at rather than talked to. This is where the personal approach of telemarketing comes into play. The ability to research and instantly engage with your prospects allows you to understand your customers, gauge reactions, and receive instant feedback, which subsequently means faster decision making from your customer.


      Anyone can do it

      Sure, anyone can be a telemarketer – if you’re interested in quantity over quality. The truth is that like all specialised jobs, to be a successful telemarketer, you must possess a particular skill set. Articulation, amiability, and confidence are essential to communicating effectively over the phone. Empathy and the ability to listen are important in building a genuine rapport with your prospect or client over a short phone call. Additionally, confidence and persuasion are essential in achieving results. Lastly, resilience and the ability to pick yourself up after setbacks are also vital to staying on track in the challenging climate of telemarketing, where rejection is rife.


      Connect with award-winning telemarketers at Telestar Marketing

      Telestar Marketing is a Perth-based telemarketing company that is passionate about achieving results through building long-lasting relationships. Our experienced B2B telemarketers are highly experienced in everything from generating leads to market research. Contact our Perth telemarketers today for individualised sales strategies and lead generation services.

      Benefits of Database Cleansing - Telestar Marketing

      How can database cleansing help your business?

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      As the name suggests, database cleansing is the process of spring cleaning your data. It involves organising your data record, discovering any incorrect or outdated information, and removing or correcting it. While this may seem like a tedious or trivial process, database cleansing is one of the most important parts of data quality management.

      Why telemarketing is more important than ever in 2018 - Telestar Marketing

      Back to basics: Why telemarketing is more important than ever in 2018

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      The rise of social media and digital platforms has opened up a whole new avenue of possibilities for modern companies looking to reach and engage with their prospects. From online advertising to social media campaigns, there are many different ways in which businesses can reach modern consumers in today’s digital word.

      B2B Lead Generation Strategy

      Five steps to successful B2B lead generation

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      A successful B2B lead generation campaign doesn’t just focus on generating leads, it focuses on generating sales. A well-executed lead generation strategy can have a massive impact on your business’ bottom line. However, to transform a conversion into a sale you first need to lay the right foundations with a well-planned sales strategy. Here are five key steps to building a successful B2B lead generation campaign.

      Perth telemarketer - Telestar Perth

      What makes a great telemarketer?

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      When you get it right, telemarketing can be an incredibly effective sales strategy for your business. Get it wrong, and you risk being branded a generic cold caller by your best lead prospects. Talking the talk isn’t always as easy as it seems, which is why hiring the services of a professional Perth telemarketer is one of the best decisions your business can make when it comes to lead generation. So what separates a great telemarketer from a generic cold caller? And what should you look for when hiring a professional telemarketer?

      Lead generation pitch

      Perfect your pitch: sales strategies to avoid

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      Market research and product knowledge are fundamental aspects of any sales strategy. However, it’s the pitch that can make or break the success of your business’ lead generation campaign. A good pitch will not only help you generate leads, it will also help you build effective relationships with future clients. So how do you avoid being labelled as a generic cold caller? Here are some of the ineffective sales strategies our Perth telemarketers can help you avoid.

      Telemarketing results

      5 reasons why telemarketing is your best lead generation strategy

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      With the introduction of social media platforms and paid per click advertising, there are many different ways for businesses to generate leads in the modern environment. Despite this industry growth, telemarketing remains one of the most effective lead generation strategies in the market. The truth is, there’s no better way to reach your most valuable leads than with the direct marketing approach that telemarketing provides. If you feel lost in the modern world of modern marketing, here’s why you should consider hiring a Perth telemarketer.

      lead generation mistakes

      Top mistakes made by amateur telemarketers

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      A successful telemarketing approach isn’t something that comes overnight – it’s an acquired skill that is perfected through research, experience, and practise. Simple mistakes in the way you or your sales team approach your prospects can jeopardize your entire lead generation strategy, costing your business a lot more than just a lead. From overlooking the importance of data to unprepared pitches, here are some of the biggest mistakes made by amateur telemarketers.

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      The benefits of outsourced vs in-house telemarketing

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      Telemarketing is a proven method of increasing business sales and building sustainable relationships with prospective clients. If you’re looking to grow your Perth business through an effective telemarketing strategy, the next decision you need to make is whether to outsource a telemarketing team or hire someone in-house. When it comes down to it, your needs are going to be best met by someone with experience in the industry. Here are some of the many benefits of outsourced telemarketing.